First flagship store of Longines in China grandly opened in Shenyang (Shenyang, 中華人民共和国)
First flagship store of Longines in China grandly opened in Shenyang; Lin Chi-ling elegantly presented PrimaLuna collection in the moonlight of Imperial Palace
The first flagship store of world-famous renowned watch brand Longines in China was grandly opened in Shenyang. The flagship is located on Middle Street, the most famous commercial street in Shenyang known as "the first pedestrian street in China", which now seems more primitive and dignified because of the arrival of Longines flagship store. The flagship store features the design concept of fashion, innovation and elegance - crystal and bright brand image wall, valuable mahogany furniture, flowing arch walls and the extensive variety of Longines products exhibited in the flower-shaped cabinets in the store center offer a dreamlike and fashionable atmosphere for customers to appreciate and select watches at short distance. The maintenance service center on 2nd floor provides consumers with additional considerate and convenient services.
Together with Ms. Susan Chen, President of Swatch Group China, Mr. Walter von Kaenel, Longines President, and Mr. Dennis Li, vice president of Longines China, Lin Chi-ling, Longines global Ambassador of Elegance, was also present at the venue to witness the brilliant debut of Shenyang flagship store!
Under the bright moonlight that night, Longines held the "Longines Legend Appreciation" in Shenyang Imperial Palace to bring extreme experience of elegance to guests. Under the romantic moonlight, models walked elegantly on the ancient stage and exhibited more than 10 classic wristwatches specifically delivered from Switzerland to China for this first exhibition. Representing Longines' women timepieces in different periods, they stood for the highest fashion of that time, and the SHOW gave the fullest demonstration of Longines' 100-year legend of leading both aesthetics and fashion. As the leading model, Lin Chi-ling, Longines Ambassador of Elegance, appeared as the grand finale wearing PrimaLuna, perfectly illustrating the elegance and nobility of this latest female wristwatch.
At the Legend Appreciation in Shenyang Imperial Palace, Longines put forth three limited edition watches especially made in celebration of the opening of Shenyang flagship store, including PrimaLuna "Special Edition for Opening of Shenyang Flagship Store November 7, 2009", PrimaLuna "Memorial Edition for Shenyang Flagship Store No. 151 Middle Street" and Longines Master Collection Retrograde "Collection Edition of Shenyang Imperial Palace". Lin Chi-ling "acted" as a watch connoisseur on the spot to explain the three precious timepieces to the guests, and the two PrimaLuna watches were ordered immediately. Then Longines President Mr. Walter von Kaenel and Lin Chi-ling presented to the curator of Shenyang Imperial Palace Museum the unique Longines Master Collection Retrograde "Collection Edition of Shenyang Imperial Palace", whose ingenious retrograde functions (day, date, second, and second time zone on a 24-hour scale) offers a beautiful picture of the flying time and eternity of classics. The watch will be permanently treasured by Shenyang Imperial Palace, becoming a special witness to history on this splendid night and embodying the delicate rapport between Longines and the time-honored Chinese culture.
