Longines Sponsorship to Charity Campaign of “The Treasure Hunter” (Taipei, 台湾（台湾省/中華民国）)
As for the long brand tradition of Longines, Sponsored charity events for children has always been on the agenda. On Dec 29th, Tuesday, Longines has this delightful chance to sponsor a charity campaign of “The Treasure Hunter” leading by Longines elegance ambassador Chi Ling, Lin, including a charity premiere event on 29th December, 2009, and Treasure Hunters Movie Appreciation following an after celebration party on 1st January.
What draws the correlation between Longines, the elegant brand to this traditional mandarin film regarding hunters and valuable treasures from ancient times? The answer is, Longines elegant ambassador Chi-Ling Lin as the leading actress in the movie. With long-term commitment to children charity, Longines is pleasure to sponsor such a meaningful charity event this time. This charity donation campaign was first conducted on Yahoo.com Taiwan from 10thDecember to 20th December. All of the customers who donated on-line over NTD$1,231 can get 2 tickets of this charity premier of “The Treasure Hunter” at 19:30 on 29th December and has acquired the opportunity to join Chi Ling’s autographing for movie tickets. Moreover, all the money raised online with the amount total of NTD130, 000 will be donated to charity foundation for helping children in need.
During the press conference on 29th December, Chi Ling Lin and Erica Chang, the vice president of Longines Taiwan announced the donation of one piece Longines PrimaLuna watch for on-line charity auction, and all the raised money will also be donated to children charity foundation. Chi Ling signed on the watch box along with a touching thank you card. On site is unprecedented attracted many press, friends and people lining up for Chi Ling’s signature. It is glad that positive PR exposures as well as generating marvelous PR values and effects are created which successfully reinforce Longines brand image.
The on-line auction on Yahoo.com started from December 30th to January 8th. Many people have been bidding for this exclusive Longines Prima Luna with Chi Ling’s signature and thank you card. Way beyond our expectation, the bidding amount is reached NTD 80,000 now and will be higher later, is much higher than its retail price. The on-line charity auction has been driving attention from numerous customers are fond of Longines as well as reinforcing positive brand image.
On January 1st, Longines sincerely invited journalists, members of Chi Ling’s fan club and related friends to the movie appreciation of Treasure Hunters followed by a snuggly after party. The whole charity campaign has come to an end with a warm and fuzzy ambience.
