“Elegance is an attitude” Photo Contest

“Elegance is an attitude” Photo Contest

2010年8月30日

Since 1832, Longines has been dedicated to watch-making craftsmanship. Inspired by this prolonged heritage, Longines raised the slogan of “Elegance is an attitude” in 1999, which demonstrated Longines pursuit of elegance and contemporary classicism.

Longines believes the manifestation of elegance is boundless. Apart from the aesthetic beauty, elegance can be expressed through giving back to the society, fair-play in sport and the virtues of mankind etc.

Through “Elegance is an attitude photo contest”, Longines wishes to encourage the busy city people to discover the elegant moments around them.

Tell us how “elegance” inspires you through a photo and you will have a chance to win fabulous prizes value up to HK$100,000 which prize for champion includes a LONGINES diamond watch and a round trip air ticket to Paris for two. You may also win a free round trip to Japan if you vote online for the winning photo.

Click here to find out more and to sign up to the competition.

« la Dolce Vita »の審査員募集

« la Dolce Vita »の審査員募集

2010年8月16日

2010年9月8日に公式サイト ( http://longines-dolcevita.longines.com )上で発表される、ロンジン DolceVita コレクションの新作モデル(ゴールド及びスチール製)を記念して、ロンジンは数週間に渡り世界各国のアマチュア及びプロのアーティストを招き、独自の感性で« la Dolce Vita »のテーマを表現してもらいます。

近々、2つのパブリック賞が設けられることになっており、ロンジンのFacebookページ上で最も多くの投票数を獲得した写真及びビデオにこれらの賞が贈られます。

アーティストたちが皆様の参加をお待ちしています! 審査員になり、8月31日までにお好きな作品に投票してください:

ここをクリックして写真の最優秀作品に投票してください : http://www.facebook.com/Longines?v=app_11007063052

ここをクリックしてビデオの最優秀作品に投票してください : http://www.facebook.com/Longines?v=app_6009294086

受賞者の作品は、9月30日までロンジンの公式サイトで閲覧することができます。

皆様のご参加をお待ちしております。

Facebookにログインできない場合は、こちらのページ( http://en.eyeka.asia/partner/longines_dolcevita )からでもお好みの作品の投票を行うことができます。

Longines title partner in the SESF Ride to Pride initiative

Longines title partner in the SESF Ride to Pride initiative

2010年8月5日

Saint-Imier, 5.8.2010 - The Swiss Equestrian Sports Federation’s initiative entitled Ride to Pride aimed at promoting the Swiss delegation at the 2010 Alltech FEI World Equestrian Games™ in Kentucky (USA) will enjoy the large-scale support of the famous Swiss watchmaker Longines.

Longines will be eminently present in the various “Ride to Pride by Longines” promotion projects during the lead-up to the departure of the Swiss delegation for Kentucky. The brand will also be actively involved in devising different media campaigns. At the same time, the Swiss delegation will act as Ambassadors of Elegance for Longines during the competitions, aiming at winning medals and gaining high rankings during the 2010 Alltech FEI World Equestrian Games™.

The President of the SESF, Charles F. Trolliet, is delighted: “We are especially looking forward to working closely with Longines for the Ride to Pride by Longines. The company is a strong and competent partner. As a traditional Swiss brand whose values include sportsmanship, elegance and precision, Longines is the ideal partner for the Ride to Pride initiative launched by the SESF and the Swiss delegation that will be riding in Kentucky.”

Walter von Känel, the President of Longines, says: “As a Swiss company, we are keen to support equestrian sports, especially in Switzerland. In this context, we feel that our products and the Longines brand are extremely well placed. Ride to Pride fits in perfectly with Longines’ sponsoring concept and complements our other national and international commitments in the world of equestrian sport. We are keeping our fingers crossed for all the members of the Swiss delegation in Kentucky.”

ロンジン - iPad でバーチャルテニスゲームを楽しみましょう

ロンジン - iPad でバーチャルテニスゲームを楽しみましょう

2010年7月27日

ロンジンは、ローラン・ギャロス全仏オープンの公式パートナー兼公式計時を務めています。テニス界とのパートナー契約延長に伴い、楽天ジャパン・オープン・テニス・チャンピオンシップとモスクワでのクレムリン・カップの公式計時を務めることも決定しました。また、ロンジンは、アンドレ・アガシとシュテファニー・グラフという世界的にも有名なテニスチャンピオンカップルをエレガンス・アンバサダーとして迎えています。

ロンジンは現在、テニス界に引き続きコミットすると共に、iPad 向けのアプリ « プロテニス HD » を後援しています。

有名なプロテニスプレイヤーたちに混じってiPadでトップレベルのテニスを楽しみましょう!ジョイスティックのように「加速度計」コマンドを使ってサーブができるなど、とても直感的なコントロールを体験できます。チャンピオンシップモードでは、クレイコートやグラスコート、ハードコートなど、各種トーナメントをプレイできます。ローカル・マルチプレイヤー・モードを使用すれば、お友達と対戦プレイを楽しむこともできます。

こちらをクリックすると、Apple Store から « プロテニス HD » ゲームをダウンロードいただけます。

Francesca Schiavone joins the Longines Ambassadors of Elegance

Francesca Schiavone joins the Longines Ambassadors of Elegance

2010年7月16日

Francesca Schiavone, the new queen of Italian tennis, and Longines have concluded a partnership. The winner of Roland-Garros 2010 joins the Longines Ambassadors of Elegance. She perfectly embodies the values of the brand thanks to her search of elegance, her technical excellence and her refinement. Francesca Schiavone is wearing a Conquest watch from the Longines Sport Collection.

Longines – The watch of the Expéditions Polaires Françaises – Missions Paul-Emile Victor

Longines – The watch of the Expéditions Polaires Françaises – Missions Paul-Emile Victor

2010年7月14日

In 1947 France instigated a series of exploratory missions to the Arctic and Antarctica under the leadership of a renowned scientist, Paul-Emile Victor. These expeditions brought together geologists, geodesists, meteorologists, physicists, biologists, geographers and glaciologists all were aiming to explore, study and understand the North and South Poles. The mass of equipment required by the first Paul-Emile Victor missions for exploring these inhospitable regions included four Longines ship’s chronometers and fifteen Longines wristwatches which were used for determining their astronomical position. In honour of these exploratory missions the Swiss watchmaker has re-issued the time-piece used by the scientists on the Expéditions Polaires Françaises – Missions Paul-Emile Victor to explore Greenland and the Adélie Coast.

In the second half of the 1940s, public opinion was fascinated by the most distant corners of the Earth, which aroused a passionate interest among many people. Like other countries, France set up a body for organising national scientific expeditions, namely to the Arctic and Antarctica. Paul-Emile Victor, an ethnologist and explorer who had already spent a good deal of time in Greenland during the 1930s, was mandated to create and manage the new office. Between 1947 and 1976 the Expéditions Polaires Françaises – Missions Paul-Emile Victor organised 150 trips to Greenland and the Adélie Coast, led by the ethnologist.

A considerable amount of equipment was necessary for these expeditions in order to deal with the difficult conditions that prevailed in the inhospitable areas to which they were going. For example the expedition that left Europe in May 1948, took seven amphibious tracked vehicles, two Dakota aircraft, tractors, laboratory trailers, a mobile weather station, tents, sledges and 30 lorry-loads of supplies. For this exploratory trip the scientists also took four Longines chronometers, three being set to civil time and one to sidereal time. Fifteen members of the expedition wore stainless steel wristwatches made by Longines. These time-measuring instruments were intended primarily for determining the astronomical position of the expedition (they were also used for precise geodesic calculations). The reports on the performance of these timepieces written by the scientists who used them are a reminder of the crucial role such instruments played in scientific expeditions to the remotest parts of the world. By being part of these scientific expeditions in the mid-20th century, Longines also travelled northwards and southwards, to the two Poles.

The Longines watch that the members of the Expéditions Polaires Françaises – Missions Paul-Emile Victor wore was a stainless steel wristwatch with a centre seconds. A centrally mounted second hand was still quite rare in the 1940s but apparently met the need for easy reading, as illustrated by the use of luminescent coating on the hour symbols, the numerals and the hands. A point of interest is that the Longines 12.68N calibre used in this model had an anti-shock device that was different from the standard feature in other Longines watches.

Longines has decided to re-issue the timepiece that accompanied the scientists who took part in the Expéditions Polaires Françaises – Missions Paul-Emile Victor as a tribute to these expeditions to the Arctic and Antarctica to explore the remotest corners of our planet. The Longines Expéditions Polaires Françaises – Missions Paul-Emile Victor watch is an accurate reproduction of the instrument used at the time by the geologists, geodesists, meteorologists, physicists, biologists, geographers, glaciologists and film-makers that joined the expedition. Fitted with a self-winding mechanical movement, this model has a date aperture at 3 o’clock and a silvered dial with hour symbols and Arabic numerals, as well as hands coated in Super-LumiNova. It is available on a strap in either genuine brown alligator skin or black leather. The Longines Expéditions Polaires Françaises – Missions Paul-Emile Victor watch is engraved on the back of the stainless steel case, recalling the two geometrically opposed destinations of these legendary expeditions – the Arctic and Greenland, and the Antarctic and the Adélie Coast.

Helen Bradley (Australia) winner of the Roland Garros Online competition

Helen Bradley (Australia) winner of the Roland Garros Online competition

2010年7月7日

Helen Bradley, from Canning Vale, Western Australia, was the winner of the Roland Garros Online competition. She went online because her friend told her about the competition, and she just entered with the hope of winning! Helen was thrilled to receive a watch from our Admiral collection which she will give to her husband. The watch was presented to Helen on the 7th of July at Mazzucchellis Karrinyup by Shelley Long, the Longines Account Manager for Western and South Australia.

あなたにとっての「ドルチェ ヴィータ」を表現してください。

あなたにとっての「ドルチェ ヴィータ」を表現してください。

2010年7月6日

現代のロンジンを代表するコレクションというべき人気を誇る「ロンジン ドルチェヴィータ」。同名の映画(ドルチェヴィータ=『甘い生活』)にインスパイアされ、生まれたこのモデルは、まさに映画の中に描かれていた、主人公のパパラッチや貴婦人たちが織り成す情熱的ӗ 1;甘美な世界を彷彿とさせます。

2010年9月、このコレクションにスチールおよびゴールドの新作モデルが登場します。ロンジンではそれを記念して、世界各国のアーティストの方々に「ドルチェヴィータ=『甘い生活』」をテーマに自由に表現していただくコンテストを実施することにしました。

このテーマをあなたがどのようにとらえ、そこにどのような意味を感じ、さらにそこからどのようなイメージが沸き起こってきたのか……45分の映像、写真、グラフィックデザインのいずれかの手法で表現してください。

ロンジン、ラグジュアリー、エレガンス、映画『甘い生活』、セレブリティ……「ドルチェヴィータ=『甘い生活』」に関連して、さらに様々なキーワードが連想されることでしょう。

私たちの好奇心を刺激し、さらに奥深い世界へと誘いかけるような、あなただけのユニークなストーリーをもった作品を期待しています。

一般投票およびロンジンの審査委員によって選ばれる優れた作品のために、総額数千ユーロの賞金と「ロンジン ドルチェヴィータ」が用意されています。

コンテストの詳細と応募要項に関してはこちらをクリックしてください。

Mr. Nicolas G. Hayek

Mr. Nicolas G. Hayek

2010年6月28日

Biel/Bienne, 28 June 2010 - With deep sadness and regret we inform you that Mr. Nicolas G. Hayek, Chairman and Delegate of the Board of Directors of The Swatch Group Ltd. unexpectedly passed away today due to heart failure during work at his beloved Swatch Group.

Mr. Nicolas G. Hayek's greatest merit was his enormous contribution to the saving of the Swiss watch industry and the foundation and the commercial development of the Swatch Group. Mr. Nicolas G. Hayek's extraordinary vision enabled him to realize and ensure the sustainability of a strong watchmaking enterprise with high Swiss added value. He is rightly recognized as a leading entrepreneur in this country.

With the right personnel decisions, Mr. Nicolas G. Hayek also ensured that his ideas and beliefs will live on and that continuity is guaranteed in regard of shareholders, Board of Directors and the Group Management Board.

Press Release

ロンジンの世界をあなたのiPhoneで

ロンジンの世界をあなたのiPhoneで

2010年4月15日

ロンジンからiPhone用アプリケーションが発表されました。このアプリケーションでは、ロンジンのコレクションや最新のロンジンニュースや動画、デスクトップ画像をご覧いただけるだけでなく、世界のロンジンのブティックを検索いただけます。

ご使用のiPhoneから、実際の日時(時、分、秒、日付)が表示されたロンジンの人気アイテムをご覧いただけます。また、デジタルシミュレーションにより、ご自分の手首にロンジンの腕時計をご試着いただけるサービスもご利用いただけます。

ロンジンのアプリケーションは以下のリンクをクリックするか、またはご使用のiPhoneから直接アクセスいただき、APP Storeより無料でダウンロードいただけます。

アプリケーションでの言語は英語のみの対応となっています。

http://iphone.longines.com/

Longines to sponsor CNN International’s new monthly tennis programme “Open Court”

Longines to sponsor CNN International’s new monthly tennis programme “Open Court”

2010年3月24日

Saint-Imier/London 24th March, 2010: CNN International and Longines have signed an exclusive advertising partnership around CNN’s new programme “Open Court”, which is hosted by former Wimbledon champion Pat Cash. Swiss watch brand Longines will advertise around the monthly tennis magazine show and have exclusive advertising presence within the show’s website and dedicated mobile site.

Beyond the “Open Court” sponsorship, a TV spot campaign is designed to raise awareness of the brand and its strong link to tennis. The campaign will play out in front of CNN’s audiences in Europe, the Middle East, Africa, Asia Pacific and Latin America starting from this week.

Juan-Carlos Capelli, Longines’ Head of International Marketing says “This is an exciting opportunity that allows us to reach a highly relevant audience and to increase the awareness of Longines’ involvement in the world of tennis.”
"Over the past four years, Longines has been an important advertiser around CNN's tennis coverage and we're delighted to extend the relationship to sponsorship of CNN's first ever venture into dedicated tennis programming. This is a great fit for both brands and we look forward to seeing the Longines brand connect with CNN's audience of upscale and sophisticated consumers around the world", added Petra Malenicka, Sales Director, CNN International (Germany, Austria, Switzerland).

About the programme:
The show goes behind-the-scenes on and off the court with some of the biggest names of the game. ‘Open Court’ chronicles the players’ journeys from childhood to their first steps into the world of tennis through to their dominance on the world circuit.

Tennis fans can visit the tennis section of CNN.com at www.cnn.com/tennis for more tennis news, interviews, videos and blogs.

www.cnn.com/tennis